Manager- Marketing

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
 

Opportunity at a Glance
This role leads the development and execution of integrated marketing strategies across Chamberlain’s campuses, driving awareness, engagement, and enrollment growth. The Marketing Manager translates institutional priorities into scalable, market-specific plans while ensuring brand consistency and measurable performance. They partner cross-functionally to align strategy, execution, and optimization across all marketing channels. 

Responsibilities

• Own the end-to-end marketing strategy and execution for assigned campuses, supporting enrollment growth and brand presence across markets.

• Translate campus goals, enrollment targets, and market dynamics into integrated marketing plans across channels and lifecycle stages.

• Define market-specific strategies based on demand, competition, local insights, and program mix.

• Develop and brief campaigns, content, and creative assets aligned to campus priorities and audience needs.

• Establish KPIs, lead and enrollment targets, and performance benchmarks in partnership with Enrollment and Finance.

• Monitor, analyze, and continuously optimize campaigns and channel performance across digital, field, and CRM efforts.

• Turn data into actionable insights to inform decision-making and improve outcomes.

• Identify opportunities to improve performance and partner cross-functionally to activate against them.

• Ensure agency and vendor performance through ongoing QA, optimization, and clear direction.

• Partner closely across Digital and Performance Marketing, Brand and Creative, Field/Local Marketing, PR and Community Engagement, and CRM teams.

• Build and manage integrated marketing plans, timelines, and campaign calendars for campus initiatives and priorities.

• Ensure consistency, scalability, and best practices across campuses while allowing for local customization.

• Collaborate with enrollment leadership, campus operations, and agency partners to align on priorities and execution.

• Lead ongoing reporting, performance tracking, and stakeholder updates.

• Contribute to the evolution of marketing playbooks, tools, and templates to improve speed, quality, and efficiency.

• Performs other duties as assigned.

• Complies with all policies and standards.

• Bachelor's Degree in marketing, business, communications, or related field required and Master's Degree preferred.
• 4-7 years marketing experience required.
• Experience managing multi-channel campaigns (digital, CRM, field/local marketing, and content).
• Demonstrated ability to analyze performance data and translate insights into actionable recommendations.
• Strong understanding of performance marketing fundamentals, including lead generation and funnel optimization.
• Excellent communication skills with the ability to present updates, insights, and recommendations clearly.
• Demonstrated ability to analyze performance data and translate insights into actionable recommendations.
• Proven experience working cross-functionally and managing multiple stakeholders across teams.
• Experience partnering with external agencies or vendors to execute campaigns and optimize performance.
• Strong project management skills with the ability to manage multiple priorities, timelines, and deliverables.
• Detail-oriented with a focus on execution quality and consistency across campaigns.
• Ability to think both strategically and tactically to drive results across diverse markets.
• Experience supporting distributed or multi-campus locations is a plus.
• Familiarity with CRM platforms, marketing automation tools, and reporting dashboards preferred.
• Ability to travel approximately 20%.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70696.34 and $127957.05. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit:
  https://careers.covista.com/benefits
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation