Senior Manager, Digital Strategy

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. 

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers. 

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Opportunity at a Glance

Quick Overview: You're the strategic digital communications expert who drives digital initiatives through hands-on campaign management, platform optimization, and audience engagement strategies that build Covista's brand awareness with key stakeholder groups. Reporting to the Director of Content & Digital Strategy, this role combines strategic digital thinking with tactical implementation, focusing on day-to-day digital strategy leadership, performance optimization, and cross-platform coordination that advances our business story and reputation. You'll manage two direct reports while leading day-to-day digital execution. Perfect for someone who excels at both developing strategic digital approaches and optimizing performance to drive brand impact with investors, business leaders, health systems, and policy audiences.

What You'll Do: Execute digital strategy initiatives with focus on performance optimization, campaign execution, and audience engagement across digital channels to build brand awareness and advance Covista's reputation with target stakeholders. You'll implement digital campaigns, analyze performance for strategic insights, and coordinate digital activities that enhance brand perception and drive business results, working collaboratively with your director and peer managers and managing the manager of social media and content and web & search optimization manager to ensure integrated and strategic digital communications.

Responsibilities

• Execute digital strategy implementation and tactical optimization across assigned platforms and campaigns as directed by comprehensive channel strategy
• Manage and develop two direct reports: Manager of Social Media and Content and Web & Search Optimization Manager, providing guidance, performance feedback, and professional development opportunities
• Manage digital campaign execution and optimization, implementing campaign strategies developed in coordination with the Director
• Lead awards strategy and management including identifying prestigious awards that advance Covista's reputation, managing submission processes, and developing proactive and reactive amplification strategies to maximize brand awareness and stakeholder engagement from award recognition
• Analyze digital performance metrics and optimize campaign performance, providing data-driven recommendations to inform Director's strategic decisions
• Execute cross-platform coordination of digital initiatives to ensure consistent implementation of channel strategy and messaging that advances business objectives
• Lead integrated digital campaign coordination between social media, web, and search optimization to ensure unified messaging and maximum impact across all digital touchpoints
• Participate in Corporate Affairs strategic planning and cross-functional initiatives to identify digital opportunities and ensure integrated communications approach
• Contribute strategic insights to content strategy implementation across digital channels while collaborating with key internal stakeholders including marketing, communications, and business teams
• Support vendor relationship management and provide tactical guidance on platform optimization and performance
• Stay current on digital platform updates, algorithm changes, and best practices, translating trends into strategic recommendations
• Provide strategic support for crisis communications through digital channel management and response coordination
• Coordinate crisis response across digital channels, ensuring rapid, consistent messaging through both direct reports while supporting broader crisis communications efforts as needed

• Bachelor's Degree required
• 7+ years of experience in digital strategy, digital marketing, or social media management
• Management experience with direct reports preferred
• Proven track record of successful digital campaign management and optimization
• Experience with digital analytics platforms and performance measurement
• Background in higher education, healthcare, or B2B industries preferred
• Understanding of paid digital advertising and organic content strategy

Skills

• Strong analytical and strategic thinking skills with ability to interpret digital performance data and develop strategic optimization recommendations
• Team leadership and people management skills with ability to develop and guide direct reports
• Hands-on experience with digital platforms, analytics tools, and campaign management combined with strategic digital communications expertise
• Understanding of digital advertising, SEO, AIO, AEO, and GEO optimization best practices with ability to recommend strategic improvements
• Excellent project management skills with ability to strategically coordinate complex digital initiatives and provide strategic guidance
• Creative problem-solving skills with ability to adapt strategies based on performance insights and business objectives
• Collaborative and consultative approach with ability to work effectively with content, communications, and marketing teams while providing strategic digital expertise

#CVSA

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80336.75 and $145077.09. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.covista.com/benefits 
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation