Consumer Insights Manager

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. 

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions, and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers. 

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. 

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Are you passionate about turning data into action? We’re seeking a Manager, Consumer Insights to provide research leadership, strategic analysis, and high-impact insights that guide marketing initiatives, product decisions, and brand strategy across our institutions.

 In this role, you will:

• Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships.
• Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work.
• Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions.
• Present findings to stakeholders at all levels—from junior team members to executives.
• Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget.
• Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies.

What we’re looking for:

• Bachelor’s Degree in Business, Marketing, Sociology, Psychology, or related field.
• Eight (8) plus years of experience in consumer marketing research, with direct experience in research study design and analysis.
• Client-side research experience.
• Proficiency in a wide range of research methodologies, including qualitative interviews and quantitative studies.
• Strong knowledge of quantitative research methods and statistical analyses including survey design, sampling, crosstab analysis, regression, discrete choice, factor analysis, and multivariate weighting.
• Full ownership of research projects, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication and presentation skills, with the ability to influence, advocate, and lead discussions on complex or controversial findings.
• A strategic thinker with strong business acumen, analytic and problem-solving skills, and creativity to translate insights into action.

Bonus if you have:

• Supplier-side research experience.
• An advanced degree, such as an MBA.
• Experience within the higher education sector.
• Expertise or proficiency in Qualtrics.
• Experience bringing new AI tools to a corporate research setting.

Why you’ll love it here:
You’ll have the opportunity to shape marketing strategies, impact institutional decisions, and collaborate with a talented, cross-functional team—all while bringing the voice of the consumer to every conversation.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $124,230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.covista.com/benefits .
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation