Marketing Analytics Manager

About Covista 

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. 

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions, and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers. 

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. 

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube. 

Opportunity at a Glance

The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University. This role is accountable for full-funnel marketing analytics connecting brand performance, media impact, web behavior, CRM engagement, and down-funnel conversion to business outcomes. Acting as the primary analytics liaison between the central marketing team and Walden’s business leadership, this position requires a strong analytical mindset, data storytelling expertise, and a working knowledge of a diverse marketing mix. The ideal candidate will bring fluency in brand measurement, media and web analytics, database marketing, and enrollment-focused KPIs, while also possessing the communication and project management skills to align marketing analytics priorities with business objectives. This is a highly visible role, responsible for translating insights into action and guiding the analytics roadmap to support Walden’s strategic growth. 
 
Key Responsibilities 

• Serve as the primary Analytics & Insights contact for Walden, coordinating research plans and aligning analytics strategy with institutional goals. 

• Align Center of Excellence (COE) analytics team members to prioritize and deliver high-impact analytics initiatives for Walden.  

• Continuously monitor marketing and media performance trends, proactively identifying anomalies and emerging patterns to flag risks or capitalize on opportunities early. 

• Lead deep-dive analytics investigations and communicate findings effectively to stakeholders across all levels, including executives. 

• Owns measurement strategy for key marketing initiatives and benchmarks performance against targets, providing proactive updates. 

• Collaborate with the forecasting team to identify performance drivers prescribes actions mitigate headwinds and capitalize on tailwinds. 

• Integrate data-driven insights, anecdotal feedback, and consumer research to build a comprehensive understanding of business performance drivers. 

• Create data visualizations and presentations hands-on, while collaborating with COE teams to enhance automation and reporting efficiency. 

• Manage multiple concurrent projects, partnering with stakeholders to ensure clear prioritization and timely delivery of analytics outputs. 

• Bachelor’s degree in marketing, business, statistics, or a related field; Master’s preferred 

• 5–8 years of experience in marketing analytics, including at least two years in a managerial capacity leading processes and projects 

• Proficiency in SQL for querying and manipulating large datasets 

• Expertise in data visualization tools such as Tableau, Power BI, or Looker 

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) 

• Proficiency with generative AI platforms and demonstrated experience integrating AI into marketing analytics workflows 

• Demonstrated ability to influence stakeholders and drive strategic outcomes through data 

• Strong communication and presentation skills, with the ability to effectively communicate insights to executive leadership 

• Experience in matrixed organizations and managing competing priorities 

• Familiarity with marketing automation and CRM systems (e.g., Salesforce, Eloqua) 

• Strong understanding of statistical methods, forecasting, and marketing attribution 

• Ability to synthesize data from multiple sources and define, refine, and report on relevant KPIs 

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $124,230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.covista.com/benefits .
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation