Driving Innovation in Education: Product Marketing Managers at Covista

At Covista, we recognize the importance of staying ahead of today’s rapidly evolving business landscape. 

Our Marketing Team understands the need for effective marketing strategies that position our products and messaging to boost our brand reputation and connect with our target audience.

In this article, we’ll spotlight the role Product Marketing Managers play in helping Covista’s wider mission: empowering students to achieve their goals, find success, and make inspiring contributions to our global community.

What Does a Product Marketing Manager Do?

Product Marketing Managers at Covista play a crucial role in translating business objectives into actionable marketing plans. They do this through expert product positioning, messaging, and go-to-market strategies.

Our Marketing Team at Covista is adept at executing marketing initiatives that keep our target audience center stage. They know how to grow our brand reputation and generate awareness, leads, conversions, and enrollments.

Here’s an overview of the role’s responsibilities:

•  Cross-Functional Collaboration: Regularly team up with various departments to develop strategies and plans, ensuring everyone’s on the same page.
•  Target Audiences and Positioning: Identify and understand target audiences, clearly define product features and benefits. Stay updated on competitors’ tactics.
•  Marketing Campaigns: Develop and manage cross-channel marketing campaigns, ensuring all communications align with Covista’s product vision and target audience messaging.
•  Content and Creative Assets: Create personalized content for each sales journey stage, ensure website accuracy and alignment with strategy, and maintain legal compliance for creative assets.
•  Performance and Reporting: Track and report initiative performance, share results and learnings with leadership, and ensure project milestones are met.
•  Internal Training and Student Stories: Provide meaningful training for enrollment teams, compile product claims and benefits, and work with students and graduates to share their stories.

FAQs

Do You Need a Degree to Be a Product Marketing Manager?

If you’ve been wondering, “What qualifications do I need to be a product manager?” at Covista, we require you to hold a BS/BA Degree in Business, Marketing, or a related field. 

We also look out for comparable industry-related experience as well as 5+ years of related product marketing experience. In your application, make sure you can link closely to the job description so you can demonstrate to our Talent Acquisition team why you’re perfect for Covista!

What is the Difference Between a Product Manager and a Product Marketing Manager?

Although these two job titles sound similar, the functions they perform can vary greatly. 

Product Managers at Covista are responsible for the strategy and overall success of product portfolios, they help with the development process and partner with academic leadership to develop program strategies. 

A Product Marketing Manager, on the other hand, translates business objectives into actionable marketing plans through positioning and messaging. Both Product Marketing Managers and Product Managers work closely together to develop creative content and marketing materials. 

Discover Marketing Jobs at Covista

When you join our team as a Product Marketing Manager, you’ll play a key part in our marketing and communications strategies. 

Through your daily work, you can be responsible for shaping how our educational solutions reach students across the globe while ensuring our brand stays relevant and continues to lead and inspire. 

Browse our Marketing jobs today.