Thrive in Your Marketing Career: Education Marketing Jobs at Covista

If you’ve got any kind of background or knowledge of the marketing sector, you’ll know how quickly things evolve in this space. 

Marketing by any means is certainly not a new concept—it’s been around for centuries. From word-of-mouth and TV and radio to flyers and social media campaigns, marketing continues to evolve, and with it, the nature of marketing roles too. 

As the landscape continues to shift, staying informed about current trends and job opportunities in marketing becomes crucial.

Today, we’ll dive into our higher education marketing jobs so you can get a feel for what we offer in terms of daily responsibilities, benefits, and career opportunities!

Related Content

Before we get started, make sure you check out our role-specific marketing content to supplement your research into life at Covista:

1. Innovative Strategies in Education: Marketing Manager jobs at Covista
2. Driving Innovation in Education: Product Marketing Managers at Covista

What Can You Expect From Our Higher Education Marketing Jobs?

Higher education marketing strategies are centered around attracting and retaining students. One day, you might create compelling content for a digital campaign; the next, you might leverage data to optimize your outreach. 

Whatever you do on the job, collaborating with academic departments to accurately reflect programs and courses will be a common responsibility. 

At Covista, our marketing department plays a critical role in shaping the future of education, a key part of our mission. Marketing job opportunities with Covista will see you develop meaningful campaigns that shape and enhance student engagement while creating compelling content that connects with professionals worldwide. 

Some of the education marketing jobs we offer include:

• Product Marketing Managers
• Marketing Directors
• Analytics Managers
• Marketing Copywriters
• Digital Marketers
• Program Managers

FAQs

Will marketing jobs be replaced by AI?

It’s true that AI can be viewed as a disruptor to the marketing industry. It’s certainly changing the way professionals carry out their jobs. However, it shouldn’t be seen as a replacement for marketers. 

Here are some things to consider:

• AI is an advantage for those who know how to use it
• It can help you automate tasks to free up your time; learn how to make the most of this
• AI combined with human creativity can speed up your work, but not replace you; an over-reliance on AI can dilute your messaging and misrepresent your brand
• AI can be your best friend when it comes to analyzing large data sets

Are marketing jobs hard to get?

Entry-level marketing jobs might be easy enough to get if you’ve got the right transferable skills and qualities, but the caveat to this is that these roles are extremely competitive, especially in today’s job market. 

Our advice is to focus on attending industry events and networking so you can be in the right place at the right time when the perfect opportunity comes onto the market. At present, marketing jobs are generally in demand, especially as more and more businesses understand the value that marketing can bring. So, while the market might be competitive, there are always new opportunities emerging for creative, forward-thinking individuals.

Take Your Career to The Next Level With Our Education Marketing Jobs 

By choosing a career in higher education marketing at Covista, you are not only embarking on a rewarding step in your career, but you’re also contributing to the future of education.

With our commitment to empowering students and advancing education initiatives, your expertise will play a key role in shaping a brighter future for learners worldwide.

Browse our higher education marketing jobs today!